As a voice over artist, it's important to ensure your profile stands out in the competitive landscape. LinkedIn can be an effective platform for self-promotion and connecting with potential customers. Learn about the top three techniques you can use to maximize visibility on LinkedIn for your voice over work.
Brand Your Profile and Display Your Voice Over Work
For clients to find you, targeting your content is also important. Describe your skills, give insights into the industry, and post interesting and unique updates. For example, you might offer vocal exercises that followers can practice. Engaging relevant connections with these subjects not only spreads awareness of your profile—it sets you apart from other voice actors competing for attention. Also consider joining Voice Over groups on LinkedIn, where members exchange expertise that helps build each other's platforms. Joining in on such conversations will significantly improve visibility and further demonstrate your own knowledge of the area. This way anyone viewing your page has a more balanced view of what it would be like to work with you.
Leverage Hashtags and Communities to Engage With Audiences
Creating a dedicated page on your profile helps to maximize the visibility of your voice over services. This can be done by crafting a specialized title that indicates you’re an experienced voiceover artist. You can also list the type of projects you’ve worked on, provide background information about the scope of your experience, outline any accolades or awards and include links to recordings and porfolios. By having this page present, you can make yourself accessible to potential professionals who may need your services while adding credibility and trustworthiness to your page. Additionally, this section can give you a platform to build relationships with customers in order to get repeat work referrals.
Connect With Potential Clients on LinkedIn Groups
Active participation in this community can help you create relationships and increase your visibility on the platform. Posting a status along with content that adds value while promoting your voice over services can foster organic connections with others. Making meaningful contributions to the conversation keeps you top of mind, and members of the group will likely contact you for potential work. Take advantage of this opportunity as reinforcement that what sets you apart from other artists is having a sharp social media presence.
In Closing
Another good idea here is to build a business page using LinkedIn. With business pages you can manage your analytics and build showcase pages. You can send your showcase page to potential contacts and let them review your portfolio. It may sound like a lot of trouble, but building a business page also avails some elevated credibity. If you're like me, you have many different people in your community, you might post about events and people you partner with, but on your showcase page, you can showcase all of the coolness in your craft without losing views and building your network. As a voice over artist, it can be tough to find your most desired clients on sites like LinkedIn, especially using inbound marketing methodology, but it can be done. Remember to message clients and be respectful of their time, culture, location, and challenges. If you can meet these parameters and build a report with them, you're on your way to having a successful career in voice over and LinkedIn can be one of your most effective tools.
Need help? Connect with me via email at sherry@audioworksvoiceover.com